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Is the student able to articulate how they approached their AdWords campaign?
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- Presentation has been submitted using the Google Slides Template
- The information is presented in a professional way
- All of the required slides have been completed; example screenshots have been replaced with actual screenshots.
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Is the student able to transfer their key campaign results into the framework provided?
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- The tables on all 3 slides presenting key campaign results (Ad Groups, Ads, Keywords) have been completed.
- The student was able to identify three keywords they judge as most successful, given their campaign objective.
- The information presented in the tables is in line with the screenshots provided in the appendix.
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Is the student able to evaluate how well their campaign has performed, given their Marketing Objective?
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- The evaluation includes a statement addressing the overall return on investment of the campaign (was it positive or negative?).
- The student addresses at least one of the following aspects:
- Conversion Rate
- Cost per Click
- Click through Rate
- Cost per Conversion
- Competition
- Performance of specific Ad Groups, ads or keywords
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Is the student able to come up with recommendations for future campaigns based on their campaign evaluation?
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- The student provides at least one meaningful recommendation on how they would alter their campaign if they had further budget.
- The recommendation should address at least one of the following aspects:
- Change / pause / add new ad groups or ads or keywords
- Set up an A/B test
- Make specific changes to the landing page
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